An exclusive report is a type of news article that is published in only one place and not distributed to other media outlets. It’s a great way for PR pros to share impactful announcements with a targeted audience, but it can be a time-consuming and challenging endeavor. It takes a unique angle, compelling information and relevant context to make an exclusive story stand out in the crowd of other publications.
Choosing which journalists and media outlets to approach with an exclusive offer is also crucial. It requires a deep understanding of each publication’s audiences, editorial focus and past coverage. And it’s important to pitch the news to journalists well in advance of any desired publication date, as they may be up against deadlines and unable to meet an exclusivity agreement.
In order to create a strong exclusive report, the news should be something that is truly unique and valuable. This could include data you’ve obtained through interviews or public records, a high-profile partnership or acquisition and even an event like a product launch. Additionally, Joseph and Prewett recommend that you use clear and concise language in your pitch to make the information easy to understand. Finally, don’t be afraid to ask for a back-up story in the case that the journalist isn’t able to publish your exclusive before other deadlines come up. This will help keep the relationship on track and avoid any frustration or disappointment down the road.
About the Author
